Insight to trends, news and views!


Online and In-Store Eyewear: Is there really a difference?

More things are becoming available to buy online every day.  There’s no doubt that online shopping is convenient.
But with online shopping comes the sacrifice of personalized service.
Like every person, every pair of glasses is unique.  So before you buy online, make sure you consider these things: […]

November 25th, 2018|

Put your career in FOCUS

Ever want to know what career you can have working with eyewear and optometry?

September 26th, 2018|

A Spare Pair of Glasses is a Necessity in Today’s Busy Lifestyle

Have you ever lost your one pair of glasses with the most up to date prescription and ended up wearing an old pair just to read the paper or drive to work?  Or worse, struggle with blurry vision to perform these tasks and suffer the consequences as a result?  Doing […]

January 10th, 2018|

Let Kids Choose Their Own Personality

Do you have a child or teen who has been told they need glasses and are unhappy about it?  If you are forcing them to pick merely functional frames, and not reflective of their actual preferences, you may be doing more harm than good.  If a kid feels like any […]

December 8th, 2017|

Chemistrie Sunglasses

Most people have more than one pair of glasses.  Often, the second pair of glasses are our sunglasses.  In this day and age of computers, tablets, and screens just everywhere we look, the second or even third pair of glasses may be special blue light computer glasses.

Chemistrie Sunglasses are clip-ons […]

November 23rd, 2017|

Do Rabbits Have Super-Sight?

We have all heard the stories that if you eat your carrots, you will develop super-sight!  Carrots do for your eyes what a can of spinach does for Popeye’s arms!  With all of those carrots, rabbits must have the best sight of any animal on the planet!

Well, here is the […]

October 11th, 2017|

20/20 Vision and the Big E

How has this simple vision test evolved?

It is a staple in every optometrist office and we have all seen it.   The chart with the lines of letters topped with a big E was created back in 1862 by Dutch ophthalmologist Herman Snellen who developed the chart to measure visual acuity.  […]

September 6th, 2017|

Enjoy the Eclipse, but be safe!

Just as everyone else in the United States, we are incredible excited about the Solar Eclipse that is set to occur on August 21st.  One of the most amazing things about this is that the science is so precise, we know exactly when and where these phenomenal events will take […]

August 10th, 2017|

Spectacular Suggestion – Comphy Sheets

One of the best bits of advice is to not to be cheap when it comes to the things that separate you from the ground. You need good shoes for your feet, good tires for your car, and good sheets to sleep on. You can spend anywhere from a quarter […]

August 4th, 2017|

What is Binocular Vision?

No, we are not talking about super vision.  “Binocular” not “Bionic”.  Have you ever wondered how you are able to perceive the world around you in three dimensions?  Well, the answer is “Binocular vision”.

Let’s do a test. Look at something in the room you are in with both eyes open.  […]

July 7th, 2017|
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